Why don’t we want the moniker of social media experts? We don’t want it just as we don’t want to be called “gurus” because there is no such thing as being an expert on all things social media. The world of social media is constantly evolving and so is the knowledge base around it and how to best use it.
I would gladly say that we would be humbled to be called, “Social Media Practitioners” because that phrase suggests we are learning all the time, just as you should be.
As a recovering decade long technology journalist, I can tell you that although things are being adopted much faster than the old days of the Web, you should still constantly be mindful of really only using the social media tools you need.
Don’t buy into the idea that you need to use or implement all these tools at once or you’re not going to be successful.
That’s “balderdash!”
And don’t give up the traditional side of outreach and marketing including your enewsletters and other customer touchpoints.
As a lifelong learner, I’m glad that I’m not an expert at social media, but rather a grad student who knows it’s a never-ending road to a doctoral!